At Soma, listening is at the core of our process, ensuring that we capture the essence and personality of each brand. Our approach combines artistic inspiration with thorough market research to create truly unique visual identities for our clients.
Journey
Alejandro Ayala was born in Caracas, Venezuela, sometime in the vibrant mid-80s. He’s a lover of German bier and fußball (Mia San Mia!), an avid traveler, and a wannabe musician.
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He earned his Graphic Design degree in 2007—but his creative journey started well before that. Over the years, Alejandro has built a versatile skill set through work in corporate, agency, and freelance settings. In 2011, he moved to the U.S. and he’s been growing, evolving, and designing ever since.
Since February 18, 2021, he’s been happily outnumbered at home—thanks to the arrival of his amazing daughter.
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Alejandro is passionate about bringing brands to life. He thrives on collaboration—whether with clients, creative teams, or production pros—to craft thoughtful, impactful designs. His work is all about delivering results: helping businesses connect more deeply with their audiences, increasing engagement, and boosting web traffic.
Services
Logo Design
Brand Identity
Brand Strategy
Style Guide
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Advertising
Illustration
Package Design
Product Graphics
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Philosophy
- Think, this is 90% of the job.
- Ask! Discover the things you don’t know.
- Get inspired! Create something new.
- Collaborate. Big things can’t be done alone.
- Create. Don’t fall in love with your creation.