Decálogo del Perfecto Creativo

Coauthor and editor

Decálogo del Perfecto Creativo is a sharp, witty, and insightful guide to unleashing creativity in the world of advertising, communication, and beyond. It lays out ten core principles—or “decálogo”—that define what it takes to be a truly effective creative professional. Far from abstract theory, the book offers a grounded, experience-driven perspective that is as practical as it is human. It emphasizes clarity, simplicity, emotional resonance, and the fearless pursuit of original ideas. Inspired by Decálogo del Perfecto Cuentista by Horacio Quiroga and infused with the playfulness and nonlinear spirit of Rayuela by Julio Cortázar, this book is both a creative manifesto and an invitation to think—and feel—differently.